Strategic Integration
Strategic Integration is essential for sustainable long-term health. Your enterprise needs to incorporate sustainability throughout your business rather than on a project-by-project basis. Transitioning to Green can help you with:
Profiling Your Enterprise’s Sustainability Relative to Your Sector (including your business context and global, regulatory and green economy trends):
Building Functional Green Teams: Strengthening team competency by engaging an appropriate mix of functional skills, communication styles, and influence on decision-making that enable Green Teams to be effective.
Strategy Integration: Adapting, creating and implementing traditional strategy, performance measurement approaches, and supportive technologies to improve the effectiveness of your green teams with sustainability initiatives.
Product, Service & Process Innovation: Exploring innovations and emergent technologies that can form the base for generation of your next green products and services. And, building organizational readiness that enables you to develop creative and breakthrough products or services.
Sustainability Marketing, Communications & Sustainability Networking: Collaborating with you to create authentic marketing & communications messages, programs and campaigns for your products and services to strengthen brand and loyalty while avoiding greenwashing.
Designing Metrics & Quality/Performance Assessments: Developing appropriate measurements for your organization by profiling your enterprise's sustainability relative to your industry's best use of indexes and emerging standards (including context, global and regulatory trends).
Stakeholder Identification & Influences: Mapping and evaluating your network of influence regarding sustainability in order to create an holistic, interconnected stakeholder community and build brand equity.
For information about all Transitioning to Green Consulting, please contact Jeana Wirtenberg, jwirtenberg@transitioningtogreen.com