Career Information
There are many new opportunities for green careers in Food and Food Services. We highlight some interesting and inspiring ones here.
Nature's Path Leads Consumers Through Complicated Grocery Shelves
by Alissa Walker
Fri Feb 12, 2010Organic and natural foods have exploded into our supermarkets at an astonishing rate: There has been an estimated 20% growth in volume each year for the last six years. That's a good problem to have if you're a consumer who wants to have a range of healthy options to feed your family, but for a marketer who has to help educate consumers about those options and make their brand stand out, it can be a natural disaster. Marty McDonald, creative director of Seattle-based agency egg, was charged with helping the 20-year-old cereal brand Nature's Path break through a crowded grocery aisle filled with similar-sounding products and reach an audience hungry for sustainable breakfast foods. [READ MORE]