Green Economy
Sizing the Clean Economy: A National and Regional Green Jobs Assessment Learn more
, Senior Fellow and Policy Director, Metropolitan Policy Program
, Senior Research Analyst, Metropolitan Policy Program
, Senior Policy Analyst, Metropolitan Policy Program
The Brookings Institution
The “green” or “clean” or low-carbon economy—defined as the sector of the economy that produces goods and services with an environmental benefit—remains at once a compelling aspiration and an enigma.As a matter of aspiration, no swath of the economy has been more widely celebrated as a source of economic renewal and potential job creation. Yet, the clean economy remains an enigma: hard to assess. Not only do “green” or “clean” activities and jobs related to environmental aims pervade all sectors of the U.S. economy; they also remain tricky to define and isolate—and count.
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FOR IMMEDIATE RELEASE Jacquelyn Ottman Challenges Industry
to Take the Reins in Moving Sustainability Forward in Consumer
Sector, Declares Greenwash a Mere Symptom of Real Problem in
Opening Keynote at Sustainable Brands '11
(Monterey, CA June 7, 2011) Acclaimed green marketing expert Jacquie Ottman got the attention of hundreds of Sustainable Brands '11 attendees tonight when she opened the conference by asserting, "Greenwash is not the real problem holding consumers back from getting more involved in sustainability." She went on to illustrate how greenwash is merely a symptom of the real problem - which is an immature industry 'eco-system'. "The 'eco-system' of stakeholders that supports us is not broken...it just hasn't matured around us. We have marketers who are inadvertently greenwashing because they don't know better and claims are not being enforced by government or retailers.
"Research shows consumers are ready and willing to do more about sustainability, but they don't know how, Ottman concluded, "So let's teach them!" A broader view of her presentation is available in a downloadable 'green paper' entitled, "Moving Sustainability Forward: A Road Map for Consumer Marketers" at her firm's website http://www.greenmarketing.com
CONTACT INFO:
For more information, contact
Susan Ditz, PR for J. Ottman Consulting, Inc.
650-799-7074
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CREATING A CARING ECONOMICS: THEORY, RESEARCH, AND PRACTICE Riane Eisler Keynote, August 8 2010, All Academy Session at the 2010 Academy of Management Annual Meeting, Montréal, Canada - August 6-10
"Dare to Care: Passion & Compassion in Management Practice & Research"
Click on the pdf copy of her talk and campaign on this page. Permission granted to post on www.TransitioningToGreen.com by Riane Eisler
Editors’ choice July 2010
Five global forces that will reshape business
A major new McKinsey research effort to spot the trends that will define the coming era has identified five forces, or “crucibles,” of innovation where the stresses and tensions will be greatest and the opportunities for smart strategy most promising.“Global forces: An introduction” is a primer on this work. As the research advances, we will update our new global-forces compilation page, which includes related thinking in text and multimedia formats.
In the public debut of the research, we’re focusing on one of the five forces: the great rebalancing that is under way in the world economy now that emerging markets are asserting their clout as consumers and as business and product innovators. “Globalization’s critical imbalances” explores the way financial crises may accelerate this rebalancing. “Building a second home in China” examines how companies can benefit from a presence in the world’s most dynamic economy. Learn more.
New Global Climate Prosperity Scoreboard Finds Over $1 Trillion Invested In Green Since 2007
WASHINGTON D.C., Dec. 04 /CSRwire/ - Ethical Markets Media (USA and Brazil) and The Climate Prosperity Alliance today launched their Global Climate Prosperity Scoreboard® which tracks private investment in companies growing the green economy globally. This new, never before reported number, showing $1,248,740,645,993.00 (over $1.248 trillion) in total investment since 2007, indicates how investors and entrepreneurs are leading governments in promoting sustainable growth.
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