Publications
For more information and a full list of Press & Publications please download the documents on this page. ---> --->
An Earth Day Message from Jeana Wirtenberg, author of the upcoming book Building a Culture for Sustainability: People, Planet and Profits In a New Green Economy (Praeger, 2013)
"Earth Day 2012 is the perfect opportunity to recognize those organizations that are doing great work in the area of sustainability, and to wake up the majority of organizations that have yet to begin, or who have only scratched the surface of building a culture for sustainability.
What surprises me most is the extraordinary paradox we find ourselves in as business leaders and managers. We know what we need to do…yet the vast majority of companies are not jumping in to do their part. I hope that by sharing the best practices and inspiring personal stories of some of the largest, most sustainable companies through the eyes of their employees, my book will help create a sea change and a groundswell of positive energy to shift the balance towards a sustainable world for all of us.There is a tremendous amount of work that needs to be done and everyone must play a role. Each of us must do what is needed, wherever we are, with all the passion, talent and skills we possess. My intention is to provide the impetus and the practical “how to’s,” as a catalyst and guiding hand for organizations to rapidly accelerate their journeys to a more sustainable future for themselves, and for us all."
Jeana has also authored and edited the following publications:
Publications
Wirtenberg, J., 2011. Sustainable Enterprise for the 21st Century. Chapter 4, Volume I (of 3 Volumes), S.G. McNall, J.C.Hershauer and G.Basile, (Editors), The Business of Sustainability: Trends, Policies, Practices and Stories of Success, Santa Barbara, Ca: ABC-CLIO, 67-88.
Wirtenberg, J., 2011. Unleashing Talent in Service of a Sustainable Future. Chapter 37 in The Talent Management Handbook. New York: McGraw Hill, 374-384.
November, 2010. “PR Can — and Should — Help Companies Make Their Transition to ‘Green’” by Jeana Wirtenberg and RoseAnn Alspektor, PR News’: Guide to Best Practices in Corporate Social Responsibility (CSR) & Green PR, Volume 4.
Journal: 2010 Special Issue of People & Strategy “Transitioning to the Green Economy
”Human Resources (HR) thought leader Jeana Wirtenberg, Ph.D. is building bridges with HR professionals to link talent with the opportunity to transition organizations into the green economy. Jeana founded Transitioning to Green LLC consulting services when she “had the epiphany that HR leaders must step up and play a stronger role in moving organizations toward sustainability. It will be the people in organizations and not technology alone that will make the transition to a green economy possible.” As People & Strategy’s editor for organizational effectiveness and the editor for the just published Special Issue of People & Strategy “Transitioning to the Green Economy” Jeana gathered multidisciplinary thought leaders and compelling case studies from around the world pointing to the need for HR’s role in the sustainability movement. This must read latest issue of People & Strategy is available for purchasing at www.hrps.org or contact Theresa Wojtalewicz at twojtalewicz@hrps.org for hard copies and multiple reprints.
“My big thanks go to Jeana for putting together this thought‐provoking issue, full of intriguing and necessary insights, research, case studies and book reviews on how business can become more sustainable and the role HR should play in guiding this transformation. We are very fortunate to have her thought leadership on this essential topic”, said Ed Gubman Ph.D., People & Strategy Executive Editor.” Jeana’s hope is that, “with this Special Issue, ‘Transitioning to the Green Economy’, we have achieved our goal of simultaneously advancing the field of human resources and helping define HR’s role in effecting the transition to the green economy. Working together we can create a sustainable future—for our businesses and our world. There is no reasonable alternative, as there is no business in a society that fails. We have an awesome opportunity. Let’s rise to the occasion together.”
Wirtenberg, J., Editor/Author, 2009 The Sustainable Enterprise Fieldbook: When It All Comes Together
The Sustainable Enterprise Fieldbook offers an ingredient that has been missing in the enormous outpouring of information on organizations and sustainability: an holistic integration of solutions, which will make the journey personal for each reader. “It is a must‐read for anyone trying to make sustainability happen in the real world.” Stuart L. Hart
Fieldbook Description
Today, managers and leaders of organizations, in both the private sector and civil society, are being challenged as never before to find ways to play a proactive role in addressing the concerns of sustainable development. But they are often overwhelmed by a bombardment of conflicting messages from the media, shareholders, customers, employees, and NGOs. The Sustainable Enterprise Fieldbook helps managers deal with this confusion. It teaches them how to strike a better balance, moving from an “either/or” mind‐set to one that holistically embraces social, environmental and economic issues simultaneously. It addresses the “what” (“what is a sustainable strategy for a company or organization?”) as well as the “how” (“how do we go about building a sustainable enterprise?”).
By making the steps needed clear, understandable, and simple to follow, the book naturally engages readers in their journey and encourages their participation. Each chapter of the book illustrates through models, tools, cases, stories, and examples from a wide range of companies how to integrate sustainability into the day‐to‐day realities of running a business.
To learn more, click here: www.TheSustainableEnterpriseFieldbook.net
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